Amazon Listing Tips to Sell More Products
Amazon is, no doubt, a remarkable business giant—by far the most popular online retail site in the U.S. According to nChannel.com and SearchEngineWatch.com, Amazon made up over 50 percent of all online retail sales in 2018 and averaged over 20 million website visitors per month. In Q4-2019, 53 percent of all paid units were sold by third-party Amazon sellers. In 2018, Amazon had over 2.8 million accounts actively selling on Amazon. This is a prime but crowded field where competitors need to use the best practices in order to succeed.
Why is Amazon Search Engine Optimization (SEO) Important?
Since Amazon is the leading destination for online search, Amazon SEO is critical for selling products that buyers are searching for. SEO optimization ensures the best opportunity to:
- Increase visits
- Boost Amazon conversions
- Compete more successfully—not lose sales to competitors
- Boost profits
What Does Amazon Look for in Their Listings?
Amazon’s search engine criteria employs the following elements in its page ranking. Careful attention to these Amazon SEO elements will ensure better rankings for Amazon listings:
- Product titles
- Keywords
- Product descriptions
- Correct product/service category selection
- Customer reviews
Amazon SEO: 8 Product Page Tips to Help Convert More Customers
Achieving Amazon optimization requires playing by Amazon’s rules. You can’t “beat the system” and succeed. Follow these tips to help achieve greater Amazon conversions:
- Write great product titles. Amazon sells more than 12 million products so it’s important to help customers find exactly what they are looking for by writing a great title. Use the right combination of keywords that are relevant to search and are very descriptive.
- Make product details effective for search by optimizing Amazon listings. You can use 250 words in bullet point listings, putting the five most important features at the top of the list. Keep all details specific and answer why your product is better than that of the competition.
- Write an artful product description, using supportive keywords. The description should use short sentences and lead with the most important product benefits, followed by each of its features.
- Write unique content covering the aspects most important to your customers.
- Use professional product images to significantly increase Amazon conversions.
- Provide competitive pricing information.
- Leverage product reviews to enhance Amazon listings. Actively seek reviews. Great reviews attract more buyers.
- Make sure to anticipate and answer customer questions.
Related Content: 5 Best Practices for Optimizing Amazon Product Titles
Seek Professional Amazon SEO Assistance from AMZ Convert
Smart Amazon sellers can achieve greater success by utilizing the Amazon optimization assistance of AMZ Convert. We can help Amazon sellers get listed on Amazon and rank higher than their competition. Get in touch today via our online contact form below.