How Amazon Sellers Can Stay Ahead Through Coronavirus
The coronavirus pandemic has caused harsh disruptions for businesses of all types, including many Amazon sellers. However, there are some ways to make the most of the situation, including following three strategies, drawn from FeedbackWhiz.
1. Think Outside the Box
Sellers that stock essentials, such as paper towels and toilet paper, should have no problem moving inventory in the current environment. If your business doesn’t sell those items, though, you can still boost your Amazon conversions by offering alternative yet still in-demand items.
For example, people are going to be spending a large amount of time at home for the foreseeable future.
Ask yourself:
- Can you begin offering items like do-it-yourself home-improvement supplies?
- Are you able to sell items like webcams or microphones to facilitate virtual meetups?
This is an opportunity to look into distributing new product lines through your Amazon listings.
2. Move to Merchant Fulfillment (FBM)
Though the Fulfilled by Amazon (FBA) service attracts many sellers to Amazon in the first place, it’s currently somewhat limited in scope: Amazon is prioritizing essential items like groceries, beauty & personal care, health & household and pet supplies. Now could be the time to switch your operation from FBA to FBM (fulfillment by merchant). This may involve more work, but it will also make your business less beholden to Amazon’s shipment priorities.
3. Look to the Future
It’s natural for people selling on Amazon to be focused on getting through the present moment. However, the coronavirus pandemic is going to bring long-term changes that need to be taken into account as well. It’s important to consider whether or not your products will be in demand in the post-pandemic environment as well as which new products customers will be after.
For example, author Steve Brown predicts long-term, virtually permanent changes to areas like business travel, health care, and grocery shopping. Can your business begin offering products that help consumers deal with those changes? Essentially, the goal is to predict what problems your customers will have in the new, changed world—and then offer items that help solve those problems.
Get Help from the Pros at AMZ Convert
Ready to take action to boost your Amazon selling power? AMZ Convert can help you get listed on Amazon and outrank your competition. To learn more, please get in touch via our online contact form below. We look forward to helping you get the most out of Amazon!