6 Amazon SEO and Listing Optimization Tips for Amazon Sellers
The competition for selling on Amazon is stiff, but FBA sellers can use the platform more strategically to open up significant opportunities. Your Amazon listings need to be optimized for Amazon SEO and for customers. Here are the six key elements to optimize your product listings.
1. Product Title
Use the entire 250 character limit to describe the product. Include your target keywords that are relevant to customers and how they search. You want your customer to click on the title to see more information.
2. Product Images
Amazon sellers are allowed up to nine images. Use all of them. The main image should have a plain white background. Invest in professional photography to show off the product at its best. You may also want to include a lifestyle image, which shows the product in use. It can be helpful to the customer to have one image that provides scale.
3. Product Features
This is the bullet point feature in your Amazon listing. Customers skim a lot of content, so list the most important features at the top. Think about what your customers want to know. How does your product solve their problem?
4. Product Description
You have about 300 words (2000 characters) to elaborate on the features you’ve already listed. If you’re not sure what to say, pretend you’re talking to a customer in-person. This should be the most relatable section on your listing.
5. Reviews
Today’s customers rely on reviews to make purchases. Honest customer experiences can really boost Amazon conversions. It can be difficult to get reviews when you’re getting started. Given that Amazon’s best practices frown on incentivized reviews, you have to simply ask customers without giving them benefits. But if you provide good customer service and have a good product, you will get those reviews that you need.
6. Product Rating
Amazon reviews fuel Amazon product ratings. If you have a product rating of four to five, you’re doing well. Anything under that and you will need to take a good look at what you’re doing. You can’t fix every negative comment, but you can make sure that you are doing your part.
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