Amazon Optimization for Higher Sales This Year
Every aspiring online merchant envisions making it big by selling on Amazon. After all, Amazon Marketplace is the largest online retailer in the U.S., accounting for more than 31% of eCommerce sales and reaching approximately 237 million customers. Yet, selling on Amazon requires a lot more planning and effort than creating a seller account and listing items for sale.
Why It’s Important to Sell on Amazon
Selling on Amazon is highly desirable not only because of its size and reach but also because:
- People love to shop on Amazon and the amount of money paid to Amazon sellers continues increasing.
- Amazon has a great reputation for honesty and quality products.
- Sellers can usually charge higher prices on Amazon, compared to “low-ball” wholesaler prices.
- Amazon is trusted so their listings benefit from that trust. In fact, many buyers are so trusting that they willingly pay extra for Amazon Prime products.
- Selling on Amazon is a great way to test the market for new products.
- Amazon’s technology always places it on the leading edge of online retail.
8 Ways to Increase Amazon Sales in 2020
Eight important factors that can increase Amazon sales:
1. Optimize each listing by making the title as descriptive as possible. Include the name of the product, brand name, and essential features including product uses, size, and color.
2. Amazon optimization must include liberal use of keywords throughout the listing.
3. Get plenty of reviews and feedback.
4. Use excellent photography. According to one survey, 93% of online shoppers indicated that images were important or very important in their shopping decisions. Use these photo tips:
- Photograph using natural light and avoid shadows
- Use white (or neutral) backdrops
- Use a tripod to stabilize the camera
5. Price competitively.
6. Invest in a Pro Merchant Subscription—a key Amazon optimization component. With Pro Merchant, users can have as many Amazon listings as desired for one low monthly fee. In addition, features include bulk uploads, more selling options, and enhanced reporting.
7. Win the Amazon Buy Box which enhances selling options.
8. Advertise on Amazon.
Avoid These Amazon Sales Mistakes
- Not following Amazon’s rules
- Ignoring competition
- Failing to vet your suppliers
- Not using sales data
- Not reviewing and improving as you go
Get Professional Amazon Listing and SEO Assistance from AMZ Convert
Amazon sellers can achieve greater success by utilizing the Amazon optimization assistance of AMZ Convert. For help ranking higher than your competition, get in touch with our team via our online contact form below.