How to Create the Most Effective Product Titles on Amazon Listings
Selling on Amazon isn’t as easy as it once was. Amazon shoppers want to find the right items quickly without wasting time searching for the exact product. Your product title is the key to Amazon listings. Amazon uses the product title to rank the page, but customers use the product title to determine if it’s the right product. If your product title isn’t optimized, you will miss out on sales. Here are five best practices for optimizing your product title for Amazon SEO.
Create Descriptive Titles
The top Amazon sellers create titles that provide information to the customer about the brand, materials, colors, quantity and materials. The title is the first thing that the user sees. Give the customer information to make them click on the item.
Include Relevant Keywords
Amazon conversions rely on keywords. Your product title must include at least one keyword. Include other relevant keywords in the product listing, but you don’t need to put all the keywords in the title. Do research to find out what keywords matter to your product. Use a tool such as Sonar that helps you understand Amazon’s keywords. The same keywords that work in Google won’t necessarily convert on Amazon because the two entities have different types of users.
Think Like the Customer
Amazon product titles aren’t necessarily the place for marketing ideas. You need to think like the customer and give information that pertains to their needs. Choose words that identify the product. Consider what the user is looking for and what would make them click on the title.
Avoid Fillers
Don’t use your short character limit by including irrelevant information. You don’t need to tell the customer that you’re a “no. 1 seller” or this product is a best seller. Don’t include promotions in the title. Keep the product title simple. Focus on what the customer is looking for.
Use Amazon’s Grammar Rules
When creating product titles for Amazon optimization, follow these practices:
- Capitalize the first letter of each word, much like you would in a book title.
- Use numerals for numbers. Don’t spell out numbers. Use an 8 instead of “eight.”
- Spell out measurements, yard, inch, pound, ounce, etc.
- Don’t use an ampersand.